Back to the Future — Introducing Waffle

At Density, we have long wanted to buy a self-installable, powered sensor that could anonymously count people. Something that was peel and stick but something without the compromises, waste, and latency of batteries. 

We wanted a product that prioritized speed, simplicity, and cost. Really real-time. Really fast to install. And inexpensive. 

Bonus if it had a personality.

In the ten years we've been operating, we've met so many people who want the same thing. Frictionless people count, unburdened by the cost and complexity of installation.

So we built it and we're calling it Waffle. 

Waffle can be self-installed in about 3 minutes. It can be mounted on any wall, television, or table, and count 0, 1, 2, and 3+ with sub-second latency. Three dozen spaces that used to take four months to install can now be online in a single afternoon.

Waffle is really small, really versatile, and at $149 for the sensor and $8 / mo for software, it's really budget friendly. It's also the first time Density is natively supporting temporary deployments and online orders. 

Part love letter to our customers and part return to our roots, Waffle is what I wish we'd had when we started Density. I am immensely proud to work with the team breathing life into this wonderful little product. 

Waffle ships in volume in January and will be available to order directly through our website. Send us an email to reserve volumes or become a design partner for early access. You can reach us at: waffle@density.io.

We hope our newest product will encourage experimentation, creativity, and perhaps even play.

Andrew & the Density team